Wow…35 years deep. In terms of BMX brands, that’s a really long time. No doubt, we’ve seen a lot of players come and go…

What is it that makes Haro stand the test of time? Is it the pioneers, legends, icons, and heros – whether old school or new school – that have helped shape us into who we are? Is it the gold medals, the contest wins, the brand recognition? Is it definitive products like the 1982 Freestyler that helped a generation defi ne the way they rode a bike? Possibly… But we tend to think it’s something a little different; something you can’t touch or feel. We believe that it’s the soul of the brand that’s kept us around this long. The idea that nothing is impossible, that everything can be made better, that your bike really is your best tool for self expression, and that at the heart of it all, fun is really all that matters.

Ride anywhere, ride everywhere; doesn’t matter if it’s on the street, at the trails, or at the park, just having fun on your bike is really the name of the game. It’s what every guy on this page lives for and what each of them lives by. If that’s your motto too, we simply say welcome to the family.


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