About Haro

We borrowed this history of Haro from the Swedish distributor. Instead of cleaning up the grammar and spelling we thought it’d be much more fun for you to read it in swenglish while imagining it being written by a tall, ice-blonde Swedish girl. Enjoy…

Robert "Bob" Haro is born 1958 in Pasadena, Los Angeles. He grows up in San Diego.

In his teenage years Bob becomes interested in motorcycles and wins over 50 trophys in different motorcross competitions. Due to economic reasons he is forced to quit racing. One day he borrows his brothers BMX and gets stoked on this new sport. He starts to experiment with different tricks.

An 18 year old Bob sees illustrations in BMX Weekly and thinks that he can draw better himself. He sends in some sketches and gets 5 months later answers that leads to smaller jobs for the magazine.

After his parents divorce, Bob moves to his aunt in Stockton, north California. This is the place where skateboarding is the thing. Bob tests his home modified trick-BMX in skateboard ramps. He "translates" several skateboard-tricks to BMX.

Bob starts to manufacture competition numberplates for BMX-bikes in his bedroom. Bussiness is good.

Bob is hired by Bob "Oz" Osborn as an illustrator at the new magazine BMX Action. He contributes in 34 issues and moves back to southern california.

Bob starts to show his tricks in skateparks in San Diego.

Bob lands the first documented Flatlandtrick, a so called "Rock Walk". The moment is captured by Osborn.

Bob creates the worlds first BMX freestyle team together with Oz Osborn. They debute in the ABA Winternationals in Chandler, Arizona.

The numberplate bussiness moves to new locations in Torrance, Los Angeles.

Sales 1979 comes to 40000 dollars.

Haro starts to manufacture more things than numberplates, among other things a custom designed breakhandle in plastic that becomes a complete sucess instantly. The name "Haro Designs" is decided uppon.

Bob Haro, now considered to be the inventor of BMX trickriding (i.e. Freestyle) goes on a tour in the midwestern and east US where he shows his stuff. Canada is also visited.

Bob Haro acts as a stuntrider in Stephen Spielbergs movie E.T. In one of the scenes he lands his BMX on the roof of a policecar so the rooflights comes off.

Jom Ford from the the sketeboardweel maker Kryptonics starts to work for Haro.

The magazine Action Now has Bob on the cover of their January issue.

1983. Bob decides that he wants to develop a BMX frame specificly designed for freestyle riding. He gets help from one of his sponsors, Torker Frames. Haro Bikes starts bussiness for real.